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Guide
Target the right people in an organisation
Learn how to identify and contact key decision makers who may buy your products or services.
Guide
Group your customers into market segments
Learn how to group your customers into market segments to better understand what they really want, and how to gain valuable customers.
Guide
Forecast and plan your sales
Learn how to develop sales forecasts and plans.
Guide
Create your marketing strategy
Identify clients to concentrate on and your key objectives for reaching them, and learn what to include in your marketing strategy.
Guide
Price lists, estimates, quotations and tenders
Learn how to draw up a price list, prepare proposals and estimates, price a contract bid and present your prices to your customers.
Guide
Identify and sell more to your most valuable customers
Identify your most valuable customers and get tips on selling more and attracting new higher-value ones.
Guide
Plan to sell
Learn how to set up your sales processes and get tips on generating sales leads and turning them into meetings.
Guide
Write a marketing plan
Find out what key areas you should consider and what to include in an effective marketing plan.
Guide
Branding – the basics
Find out how to create and manage a brand, and set a budget to promote it.
Guide
Price your product or service
Find out how to set a pricing strategy and how to study your costs and pricing to ensure that your business is profitable.
Guide
Close and follow up the sale
Find out about all the steps involved in closing and following up on a sale.
Guide
Customer relationship management
Find out about the pros and potential cons of customer relationship management and how to implement it in your business.
Guide
Recruit and manage salespeople
Learn where to find salespeople, the importance of the recruitment interview and how to institute a commission structure to encourage high sales.
Guide
Use design in your business
Find out how design can benefit your business, from product to business strategy development, and how to manage the process and measure its success.
Page 1 of 1
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