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Factsheet

4 steps to unlock the power of online marketing

Learn how to make the most of your online marketing efforts.
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Factsheet

7 low-cost marketing strategies to implement now

Learn how to get the most impact from your marketing dollars and how to promote your business on a small budget.
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Factsheet

Advertising tips

Consult this list of helpful tips to keep in mind when you are developing an advertising campaign for your business.
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Factsheets

Collection of tip sheets — Desjardins

Get expert advice on a variety of topics such as business startup, marketing, sales, international trade, finance, non-profits, etc.
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Factsheet

Contrats à distance (in French only)

Find out about your business requirements and certain conditions related to contracts for sales made at a distance, via Internet, telephone or email.
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Factsheet

Corporate social responsibility

In order to stay competitive in today's market, you might want to consider where corporate social responsibility fits into your operations.
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Factsheet

Developing a company brochure

Learn how to work with printing or graphic design suppliers.
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Factsheet

Email marketing

Discover the advantages of marketing your business with email.
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Factsheet

Fairtrade certification and labelling

You can get a licence to use the Fairtrade label on the products you sell or find Fairtrade suppliers for your own business needs.
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Factsheet

How to forecast new product sales

Discover how you can estimate the sales of your new product.
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Factsheet

Increase sales

Find out about the different options available to you to increase your sales.
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Factsheet

Increasing website traffic

Find out how to increase visits to your website and keep customers coming back.
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Factsheet

Licensing your intellectual property

Find out how to get paid for allowing another business to manufacture and sell your product.
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Factsheet

Low-cost marketing for your small business

Choose the type of advertising that matches your marketing budget and follow some of BDC's best practices for advertising.
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Factsheet

Market research and statistics

Learn more about market research, how to conduct it, and where to find free information and statistics to support your market research project.
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Marketing plan outline

Learn what to include in your marketing plan.
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Factsheet

Measuring sales force performance

Measuring your sales force performance is an important step towards improving it - and your bottom line.
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Factsheet

Mégadonnées (big data) (in French only)

Find out about megadata and how to use it to innovate.
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Factsheet

Misleading advertising and labelling

Learn more about advertising and labelling practices that are considered to be misleading so that you can avoid using them.
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Factsheet

Naming your business

Choose the right name for your business. Your business name should be unique and easy to remember, and should describe the products and services you provide.
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Fiche

Online marketing

Online marketing techniques like social networking, emailing and blogging are useful and involve little to no direct costs.
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Factsheet

Online sales

Learn how to set up a secure payment system for your online sales.
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Factsheet

Price labelling and accuracy (in French only)

Find out more about posting prices, labelling and accuracy, and the rules regarding compensation for pricing errors.
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Factsheet

Pricing considerations based on your type of business

Your pricing strategy will vary if you're a manufacturer, a wholesaler, a retailer or a service provider. Learn about the approach that works best for your business.
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Factsheet

Pros and cons of social media

Wondering if social networking can help your business, but unsure about how to protect your information? Learn more about the pros and cons of emerging media platforms.
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Factsheet

Selling products on consignment

Learn about the advantages and disadvantages of using consignment selling to conquer new markets or increase your market share.
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Factsheet

Signs and your business

Find out what signs mean for your business, and how to use them to your advantage.
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Factsheet

Trade-show marketing

Participating in trade shows can be worthwhile if you choose the right ones, prepare well, and follow up.
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Factsheet

Ways to promote your product or service

Explore the various print and electronic promotional media to choose those that best suit your business.
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Factsheet

What's in a name? Using trademarks as a business tool

A trademark helps identify your company and your products. Find out how to use a trademark to protect your business name.
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