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Guide

Branding – the basics

Find out how to create and manage a brand, and set a budget to promote it.
Regions served Target audiences
Guide

Close and follow up the sale

Find out about all the steps involved in closing and following up on a sale.
Regions served Target audiences
Guide

Create your marketing strategy

Identify clients to concentrate on and your key objectives for reaching them, and learn what to include in your marketing strategy.
Regions served Target audiences
Guide

Forecast and plan your sales

Learn how to develop sales forecasts and plans.
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Guide

Group your customers into market segments

Learn how to group your customers into market segments to better understand what they really want, and how to gain valuable customers.
Regions served Target audiences
Guide

Plan to sell

Learn how to set up your sales processes and get tips on generating sales leads and turning them into meetings.
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Guide

Price lists, estimates, quotations and tenders

Learn how to draw up a price list, prepare proposals and estimates, price a contract bid and present your prices to your customers.
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Guide

Price your product or service

Find out how to set a pricing strategy and how to study your costs and pricing to ensure that your business is profitable.
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Guide

Target the right people in an organisation

Learn how to identify and contact key decision makers who may buy your products or services.
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Guide

Write a marketing plan

Find out what key areas you should consider and what to include in an effective marketing plan.
Regions served Target audiences
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