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Marketing and sales

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Info-Guide

Info-Guide – Write your business plan

Know what elements are considered essential in any business plan and the key points that should be included in each section of your plan.
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Directory

Directory – Contests and grants

Enter contests to finance and promote your project, grow your business, meet experts and mentors, network, and more.
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Directory

Finance your marketing

Review the list of the main financing programs available to market your products and services.
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Directory

Finance your sales growth in Canada

Explore the financial resources available to help you increase your sales in Canada.
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Factsheet

4 steps to unlock the power of online marketing

Learn how to make the most of your online marketing efforts.
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Factsheet

7 low-cost marketing strategies to implement now

Learn how to get the most impact from your marketing dollars and how to promote your business on a small budget.
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Program

Aboriginal Business and Entrepreneurship Development

Indigenous and Northern Affairs Canada
Apply for financing to start or grow your Aboriginal business.
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Program

Aboriginal Business Development Program

Native Commercial Credit Corporation
If you are a member of the First Nations in Quebec, you could receive a non-refundable contribution to support the development of your business.
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Program

Accompagnement-conseil stratégique

Ministère de l'Économie, de la Science et de l'Innovation
Take advantage of this free program and receive strategic support to accelerate the growth, productivity and competitiveness of your business.
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Factsheet

Advertising tips

Consult this list of helpful tips to keep in mind when you are developing an advertising campaign for your business.
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Program

Agri-Food trade services for exporters

Agriculture and Agri-Food Canada
Find support for the marketing and export of your agri-food products.
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Program

Alberta Purchasing Connection

Service Alberta
Find opportunities to sell your products or services to the Government of Alberta and to other agencies.
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Website

An Act respecting hours and days of admission to commercial establishments (in French only)

Do you operate a retail business? If so, find out what steps you need to take to be in compliance with this Act.
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Program

BDC Integrated Sales and Marketing advisory services

Business Development Bank of Canada
Discover how BDC's advisory services can help you get your sales and marketing channels working together for maximum success.
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Program

BDC Technology financing — Information and communications technology loan

Business Development Bank of Canada
Find out how you could get a loan to help buy or upgrade information and communications technology for your business.
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Program

BDC Xpansion Loan

Business Development Bank of Canada
You could get financing to help you explore new domestic or foreign market opportunities.
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Contest/grant

Bourses LOJIQ en entrepreneuriat (in French only)

Do you want to attend a business event abroad, spend some time away prospecting, or take part in a trade mission? You may be able to obtain a LOJIQ grant to help you do so.
Registration deadline: Ongoing selection process while grants last
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Guide

Branding – the basics

Find out how to create and manage a brand, and set a budget to promote it.
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Program

Canada Brand

Agriculture and Agri-Food Canada
If you produce, package or market Canadian agri-food, agriculture products, fish, or seafood, you can make your goods stand out by adopting this branding strategy.
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Program

Canada Feature Film Fund

Telefilm Canada
If you are an incorporated Canadian film producer, you could receive money to develop, produce and market your movies in English or French.
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Program

Canada Music Fund: Aid to Canadian Sound Recording Firms

Canadian Heritage
If you produce and promote Canadian music, you could receive an annual contribution of up to $550,000.
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Contest/grant

Canada Post E-commerce Innovation Awards

Does your company deliver a great online experience? Enter to win up to $100,000 in parcel shipping and more.
Registration deadline: December 31, 2018, 11:59 p.m.
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Program

Canada Post — Solutions for Small Business

Canada Post
Find out about business solutions that could help your small business manage shipping, e-commerce, marketing and more.
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Program

Canada's law on spam and other electronic threats

Innovation, Science and Economic Development Canada
Get information on Canada's anti-spam law and how it affects your business
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Program

Canadian Commercial Corporation

Canadian Commercial Corporation
If you are pursuing contracts with foreign governments, the Canadian Commercial Corporation (CCC) can help.
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Organization

Canadian General Standards Board (CGSB)

 1 800 665-2472, 819 956-0425

Services offered: Standards Development - Certification and Qualification Programs - Notification of Standardization Activities

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Program

Canadian Intellectual Property Office

Innovation, Science and Economic Development Canada - Canadian Intellectual Property Office
If you want to protect your invention or creative work, this organization will provide you with what you need to protect your intellectual property rights.
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Organization

Canadian Internet Registration Authority (CIRA)

 1 877 860-1411

Services offered: Domain names registration

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Program

Canadian Trade Commissioner Service (TCS)

Global Affairs Canada
Get market and sector-specific information, access to Canadian trade commissioners' contact information and a list of events through the TCS website.
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Program

Canadian Trademarks Database

Innovation, Science and Economic Development Canada - Canadian Intellectual Property Office
Before you apply for a trademark, search this database for active and inactive trademarks registered since 1865.
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Program

Centralized Professional Services ePortal

Public Services and Procurement Canada
If you are a professional or a specialist, you can register your business in this database to conduct business with the Government of Canada.
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Guide

Close and follow up the sale

Find out about all the steps involved in closing and following up on a sale.
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Factsheets

Collection of tip sheets — Desjardins

Get expert advice on a variety of topics such as business startup, marketing, sales, international trade, finance, non-profits, etc.
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Organization

Colloquium

 418 907-9343

Services offered: Training and seminar - Networking

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Organization

Competition Bureau Canada

 1 800 348-5358

Services offered: Registration - Laws and regulations

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Program

Connecting America co-op marketing program

Destination Canada
Do you have a creative marketing idea to bring American travellers to Canada? You may be eligible to receive up to $500,000 for your proposal.
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Program

Contract Services

Department of Highways and Public Works
You can access information on Government of Yukon's contracting process and find out about current and anticipated tenders.
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Factsheet

Contrats à distance (in French only)

Find out about your business requirements and certain conditions related to contracts for sales made at a distance, via Internet, telephone or email.
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Factsheet

Corporate social responsibility

In order to stay competitive in today's market, you might want to consider where corporate social responsibility fits into your operations.
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Guide

Create your marketing strategy

Identify clients to concentrate on and your key objectives for reaching them, and learn what to include in your marketing strategy.
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Guide

Customer relationship management

Find out about the pros and potential cons of customer relationship management and how to implement it in your business.
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Training

Détail formation (in French only)

Take advantage of training services for your retail, service, food, restaurant or tourism business.
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Factsheet

Developing a company brochure

Learn how to work with printing or graphic design suppliers.
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Program

Digital Accelerator for Innovation and Research

CANARIE
If you are a high-tech entrepreneur, this accelerator can help you use cloud-based compute-and-storage resources to help commercialize your products.
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Program

Doing business with the Government of Nunavut

Government of Nunavut
Find out how your Inuit- or Nunavut-owned business can provide goods and services to the Government of Nunavut.
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Program

Doing business with the Government of the Northwest Territories

Finance
Find opportunities to sell your products to the Government of the NWT.
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Factsheet

Email marketing

Discover the advantages of marketing your business with email.
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Guide

Embauche d'un directeur des ventes (in French only)

Read this guide that describes an easy to follow process and includes examples to help choose the best possible candidate.
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Program

emerit tourism training and certification

Canadian Tourism Human Resource Council
Boost your competitiveness and bottom line by getting your managers trained and certified.
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Program

ENERGY STAR certification

Natural Resources Canada (NRCAN)
If your business produces or supports energy efficient products and systems, you could qualify for ENERGY STAR certification.
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