Directory – Key marketing and sales resources

Review the list of the main financing programs available to market your products and services.

Explore the financial resources available to help you increase your sales in Canada.

Business Development Bank of Canada
Connect with highly experienced specialists who can help you better manage your business, increase revenues and optimize operations.

​Business Development Bank of Canada
Get advice on action oriented approaches focused on developing and implementing a strategy plan to increase your sales through knowledge sharing, coaching and support.

Innovation, Science and Economic Development Canada​
Get information on Canada's new Anti-Spam Law and how it affects your business

CANARIE
Tech entrepreneurs can get one year of free cloud-based resources for development, testing and trials.

​ETV CanadaI
Find out how you can get your new environmental technology accepted, both nationally and internationally.

Canadian Intellectual Property Office
Access a selection of free online and in-person seminars, tools and resource materials or speak with an expert to help you protect your intellectual property and use it as a strategic asset for your business.

National Research Council Canada
You can partner with R&D experts to commercialize their existing patented technologies.

Canada Post
Response rates to direct mail are 30X greater than email. Save up to 15% and get your promotional materials quickly and easily into the mailboxes of Canadians.

Canada Post
Save up to 34% on business shipping expenses and get next-day delivery on domestic and international shipping.

Destination Canada
Use these free toolkits to grow and market your Canadian tourism business.

Services offered:  Volunteers' twinning between businesses and non-profit organizations

Services offered:  Information on Government Programs and Services - Laws and obligations - Financial Assistance - Starting a Business - Human Resources - Foreign Trade - Innovation

Services offered:  Networking - Consulting services - Training - Support and coaching in development - Coaching in human resources management - Representation to various bodies - Design, development and technical support of websites

Services offered:  Implementation of e-commerce supply chain standards (Bar Codes - Products images)

Services offered:  Coaching - Growth - Business plan - Export - Financing - Marketng and sales - business plan - Consulting services

Services offered:  For French-speaking immigrant entrepreneurs - Flexipreneurs - Coaching - Corporate programs - Growth - Start-up - Market research - Training - Mentoring - Networking - Tutoring - Monitoring

Services offered:  Networking - Promotion of street food - Business opportunities

Services offered:  Coaching of digital technology appropriation projects - Training - R&D and innovation

Services offered:  Standards development - Certification and qualification programs - Management systems programs - Federal government procurement and materiel management community certification program

Services offered:  Domain names registration

Services offered:  Urban agriculture cooperative - Coaching - Training - Production space rental - Urban agriculture and circular economy business acceleration program - Networking - International networking opportunities - Support of the circular economy

Services offered:  Office space and meeting room rental - Virtual offices and business address - International business support - V.I.E Coaching - FDI consulting (national and international)

Services offered:  CA Identification Number - Enforcement of the law that protects competition

Services offered:  Shared services center for cooperatives, mutuals and NPOs - Expert advice and coaching - Training - Mentoring

Services offered:  Training - Consulting services - Business development support

Services offered:  Private seed capital fund for the sustainable and responsible food sector - Financial capital, recruitment, operations management and marketing support

Services offered:  Coaching - Growth - Startup - Sustainable development - Busines plan - Training - Managing - Marketing and sales - Mentoring - Business plan - Networking

Services offered:  Social economy business incubation program - Prototyping - Accommodation - Training - Networking

Services offered:  Coaching - Growth - Financing - Marketing and sales - Networking

Services offered:  Incubation – Acceleration – Coaching – Start-up – Growth – Training

Services offered:  Coaching - Training - Business transfer

Services offered:  Networking - Training - Representation and promotion

Services offered:  Organic product certification

Services offered:  Coaching - Networking

Services offered:  Coaching - Market and opportunity studies - Strategy and market development - Training - Mentoring - R&D and Innovation

Learn how to get the most impact from your marketing dollars and how to promote your business on a small budget.

Consult this list of helpful tips to keep in mind when you are developing an advertising campaign for your business.

Find out how to create and manage a brand, and set a budget to promote it.

Find out about all the steps involved in closing and following up on a sale.

Identify clients to concentrate on and your key objectives for reaching them, and learn what to include in your marketing strategy.

Find out about the pros and potential cons of customer relationship management and how to implement it in your business.

Learn how to work with printing or graphic design suppliers.

You can get a licence to use the Fairtrade label on the products you sell or find Fairtrade suppliers for your own business needs.

Learn how to develop sales forecasts and plans.

Learn how to group your customers into market segments to better understand what they really want, and how to gain valuable customers.

Identify your most valuable customers and get tips on selling more and attracting new higher-value ones.

Find out about the different options available to you to increase your sales.

Learn what to include in your marketing plan.

Consider these important factors before choosing the name of your company.

Learn how to set up your sales processes and get tips on generating sales leads and turning them into meetings.

Learn how to draw up a price list, prepare proposals and estimates, price a contract bid and present your prices to your customers.

Find out how to set a pricing strategy and how to study your costs and pricing to ensure that your business is profitable.

Learn where to find salespeople, the importance of the recruitment interview and how to institute a commission structure to encourage high sales.

Learn how to identify and contact key decision makers who may buy your products or services.

Find out how design can benefit your business, from product to business strategy development, and how to manage the process and measure its success.

Explore the various print and electronic promotional media to choose those that best suit your business.

A trademark helps identify your company and your products. Find out how to use a trademark to protect your business name.

Find out what key areas you should consider and what to include in an effective marketing plan.

Learn about the advantages and disadvantages of using consignment selling to conquer new markets or increase your market share.