Customer Relationships

The better a business manages effectively and efficiently the relationships it has with its customers, the more successful it is.

Customer relationship management (CRM) is a strategy to learn more about customers' needs and behaviours in order to develop stronger relationships with them.

Learn how to implement this business philosophy and explore the technological options available to support it.

Resources (10)

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Customer relationship management Find out about the pros and potential cons of customer relationship management and how to implement it in your business.
Développer et gérer sa marque http://www.mdeie.gouv.qc.ca Learn how to reach and persuade your target audience. (In French only)
Identify and sell more to your most valuable customers Identify your most valuable customers and get tips on selling more and attracting new higher-value ones.
Importance of knowledge to a growing business Discover available information sources, the best way to use the information, and learn how to create a knowledge strategy for your business.
Know your customers' needs Learn what you need to know about your clients and how to use the information to sell to them more effectively.
La satisfaction de la clientèle http://www.groupement.ca Discover the methods used by other entrepreneurs to improve their customer service and measure customer satisfaction. (In French only) [PDF]
Manage your customer care Find out how to use feedback and loyalty plans to retain existing customers, get new ones and increase your sales.
Privacy Quiz for Businesses http://www.priv.gc.ca Understanding how best to manage and protect personal information can be a difficult task for small businesses. This mini-quiz will help to identify some issues that organizations need to be aware of.
Sales and Customer Relationship Management http://www.canadabusiness.ca Resources to help you increase your sales and manage relationships with your customers and the public.
Segment your customers Learn how to group your customers into market segments to better understand what they really want, and how to gain valuable customers.

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Customer Relationships