Create a Marketing Plan

A marketing plan is a fundamental component of your business plan. It helps you:

Determine the needs of your customers
Identify a product or service that meets these needs
Effectively communicate the characteristics of this product or service
Establish a distribution network to serve your customers
Make a profit

Use these resources to create your marketing plan.

Name

Regions

Clients


Aboriginal Business Canada Obtain financing to start or expand your Aboriginal business.		Aboriginals
Agricultural Innovation Program If you have an agricultural business, you can apply for funding to help you research and develop or market your new agricultural product or technology.
AgriMarketing Program Do you have an agricultural business? You can get money to advertise and market your agricultural products, and go on trade missions.
BDC Consulting Find out how BDC's customized consulting services can help your business at all stages of development.
BDC Growth Capital for Aboriginal Business Financing to help aboriginal business people start or grow their business		Aboriginals
BDC Market Xpansion Loan Financing to help you explore new domestic or foreign market opportunities.
Business Assistance – Immigrant Investor Program Investments made by immigrant investors generate funds that may benefit your business.		Cultural communities Immigrants
Canada Book Fund Financial assistance for your Canadian book publishing business.
Canada Brand International (for the Food and Agriculture Sector) You can increase the value of your brand internationally by adding the Canada brand image to your goods.
Canada Periodical Fund You could get money to help you publish your Canadian magazine or non-daily newspaper.
Environmental Technology Verification Find out how you can get your new environmental technology accepted, both nationally and internationally.
FACTOR Loans for Recording Financing to support the English language sound recording industry and its artists
Financing for Information and Communications Technology Do you need financing for your technology projects? Find out how you could get a loan to pay for information and communications technology for your business.
Financing for working capital Find out how you may get a loan to grow your business.
Going Global Innovation Funding to help you find foreign partners for research and development collaboration.
Gros Morne Institute for Sustainable Tourism Learn how to enhance your tourism business through developmental training programs.
Marketing Booster Program Find out how to market your small business and get up to 40 hours of individual business coaching when you participate in these interactive marketing workshops.
Marketing information system training Learn how to understand, plan and develop a marketing information system in order to better analyze your business' environment and markets.
MUSICACTION Financing to support the French language recording industry and its artists.
NextGen Biofuels™ If your business produces biofuel (ethanol or biodiesel) using the latest technologies, and your product has been successfully tested, you can get money to help market it.
Price Pooling Program If you are a Canadian farmer or a member of a marketing agency, you can get a guaranteed price for your products, so you can still receive credit from your bank, when the market price is down.
Production of Multimedia Titles This tax measure supports the production of multimedia titles in Quebec.
Signature Experiences Collection If your Canadian tourism business provides an experience for travellers, you could get a chance to market your product for free to key countries.
Tour Operator Partnership Program Receive funding to market your Nova Scotia tour package product.
UNIQ Financing - Working capital You could get a loan, a loan guarantee or quasi-equity financing to increase the working capital for your business.